Meta Expands AI Presence Across WhatsApp, Instagram, and Messenger in Developing Markets
This strategic move aims to leverage the massive user bases in these regions to scale its AI offerings. The initiative follows Meta’s announcement in February 2023 to develop and experiment with chatbots and other AI tools. With over 500 million users in India alone, it represents Meta’s largest single market. Additionally, the company targets developing markets where smartphone user growth outpaces that of developed markets like the U.S., signaling a push to engage audiences through new services.