Share this article

The Internal Security Organization (ISO) and the Ministry of ICT and National Guidance are spearheading efforts to enhance Uganda’s government communication strategy.

The Internal Security Organization (ISO) and the Ministry of ICT and National Guidance are leading efforts to improve Uganda’s government communication strategy.

This collaboration is essential to ensure that the government’s priorities and activities are effectively communicated in order to improve the quality of life for its citizens.

On March 19, 2024, at a retreat in Moroto, Dr. Aminah Zawedde, the Permanent Secretary of the Ministry of ICT and National Guidance, emphasized the value of government communicators working together.

“To reach out and effectively inform the various audiences about the government’s endeavours, it’s crucial that we operate not as isolated entities but in a concerted manner,” she stated.

The retreat’s main goals were to modernize government communications to keep up with technological advancements and use them for the good of the public, as well as to improve government communication’s efficiency and credibility, foster public trust, and develop elite communication talent within the government sector.

Deputy Director General of the Internal Security Organization Col. Emmy Katabazi noted that in order to promote the revolutionary goals of the government, communicators needed to have a paradigm shift in thinking.

“We must have a revolutionary way of thinking. We have big issues ahead of us, and we need to think and act big, not small,” he said.

The Ministry of ICT and National Guidance, in collaboration with the ISO, arranged the retreat, which produced specific proposals for enhancing public-government communication.

Reviving the Government Communication Officers Forum (GCOF), which was founded in 2012, is aimed at making sure that publicists and government spokespeople collaborate well in order to successfully communicate the government’s social, economic, and development messages to the general public.

Through collaboration, comprehension of the evolving technology landscape, and continued ties to the communities they serve, the retreat marked a significant advancement in government communication in Uganda. Government communicators are now better able to disseminate information that genuinely has the potential to improve people’s lives.

In order to better serve the needs and ambitions of the Ugandan people, Dr. Zawedde and Col. Katabazi emphasized their commitment to a refreshed and functional communication framework. They also promised more engaging, transparent, and transformative government communication in the future.