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Amazon confirmed to TechCrunch that it has partnered with Snap to enable people to purchase its products straight from advertisements on the social media platform. The Information broke the story first. The e-commerce behemoth informed TechCrunch that the Amazon advertisements on Snapchat will include real-time price, delivery estimates, product details, and Prime eligibility.

Consumers have the option to set up a one-time setup to link their Snapchat and Amazon accounts. After the accounts are connected, customers may finish the Amazon checkout process within the product ad without ever leaving the social media app by utilizing their default Amazon delivery address and payment method. According to the firm, certain products that are offered by Amazon or by independent merchants in Amazon’s store and that are promoted on Snapchat can be purchased through the Amazon app.

Through its collaboration with Snap, Amazon will be able to more effectively rival TikTok, which just introduced TikTok Shop in the US, enabling creators and companies to sell goods straight on the social media platform. TikTok is a threat despite Amazon’s size and influence because it can connect with younger millennials and Gen Z users. Amazon has the opportunity to reach customers it might not have otherwise been able to by exposing its products to younger people on Snapchat. Additionally, it can show customers things when they make their usual purchases on Amazon that they might not have considered purchasing.

Similar to Amazon’s relationship with Meta, which was revealed last week and enables customers to buy Amazon products straight from Facebook and Instagram advertising, is the agreement with Snap. Additionally, the e-commerce behemoth and Pinterest launched a relationship back in April that enables users to find and purchase related products through shoppable content.

It’s important to note that Amazon has been attempting to grow its own social app versions, such as Instagram and TikTok, at the same time as forming agreements with Snap and Meta. Compared to other social media purchasing applications, the company’s photo-and video-supported shopping stream, which is akin to TikTok, seems excessively promotional.

Amazon will be able to compete with Shein, a company that has been aiming to grow in the US, thanks to its agreements with social networks. The cheap company and Forever 21 recently signed a partnership that would let Shein explore customer-focused experiences at Forever 21 stores across the US, such as shop-in-shops and in-store returns, while Forever 21 will be allowed to offer clothing and accessories on Shein’s website.

However, Snap and its advertising division, which has been having difficulties lately, stand to gain from the acquisition as well. The social media app’s shares increased by more than 9% after news of Amazon’s partnership with Snap broke.

Snap declined to address the issue.