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Snapchat, the youth-focused social media platform, revealed plans to cut approximately 10% of its global workforce, citing a reorganization aimed at reducing hierarchy and fostering in-person collaboration.

Snapchat, which controls the youth-focused Snapchat platform, announced on Monday that it was cutting off approximately 10% of its workforce, joining a wave of job layoffs in the tech sector.

One day before releasing its latest quarterly profits, the corporation announced that “approximately” 10 percent of its global workforce would be let go.

“We are reorganising our team to reduce hierarchy and promote in-person collaboration,” a Snap spokeswoman stated.

“We are focused on supporting our departing team members and we are very grateful for their hard work and many contributions to Snap,” a company spokesperson said.

According to the corporation, it employed little more than 5,300 people at the beginning of November last year.

Snap had already reduced 20% of its workforce in 2022.

In recent years, the company has struggled to compete for advertising revenue with Meta’s Instagram, Google-owned YouTube, and TikTok.

Snapchat gained popularity after its inception in 2011, particularly among young smartphone users, by allowing them to share events in the form of images or videos in messages that self-destruct after viewing.

It also pioneered the use of filters for shared material, but its extension into technology such as drones and eyewear has failed to gain popularity.

According to the industry-tracking website layoffs.ai, 32,000 jobs have been lost in the technology sector since January 1.

The cuts are not as large as those made by tech corporations in late 2022 and early 2023, when hundreds of thousands were laid off.

That was a reaction to the hiring frenzy that occurred during the epidemic, when corporations increased staff counts as everyday life became more digital.