Threads Downloads return to growth as X adds Walmart to its Advertiser Exodus
Meta’s efforts to boost the install base of Instagram Threads, positioned as an alternative to Twitter, have been successful, surpassing X (formerly Twitter) in new downloads. Threads’ daily downloads have surged to 620,000, rebounding from a decline since September. Despite attributing the spike to Meta’s advertising, Threads continues to outpace X, with 41 million new […]